By talking about the relationship what the fishermen share with the sea, fishes and the environment. They spend most of the time in the water and it's considered to be their mother. Fishermen form an important community in Kochi but remain neglected and marginalised in spite of the higher

socio-economic progress the state has made.

Brand portrayal

Akhand Malayalam condensed - Malayalam script

Akhand - Latin script

Akhand is the typeface which is been used. Same typeface family is used for the logotype in both

Latin and Malayalam script. The typeface is simple, narrow and virtually monolinear sans serif.

Logo and Logotype

If both Malayalam and Latin logotypes are used

If only Malayalam logotype is used

If only Latin logotype is used

Colour palette

C - 2

M - 14

Y - 99

K - 0

R - 251

G - 211

B - 10

C - 75

M - 68

Y - 67

K - 90

R - 0

G - 0

B - 0

C - 0

M - 0

Y - 0

K - 0

R - 255

G - 255

B - 255

Few applications

Business card

Flag for the boat

Letterhead

All applications

Brand creation for a fishermen community in Kochi. Fishing has become a major means of survival as well as a business venture. For some communities, fishing provides not only a source of food and work

but also a community and cultural identity.

 

Kerala is the fourth leading fish producing states and it majorly contributes to the food security of India.

The fishing community is a distinctive group of people geographically located in the coastal

areas and have their own way of life and distinctive culture.

"Kadalinte Makkal" which means children of the sea in Malayalam.

A few logo explorations

Giving the brand a name

Final logo

Logotype

Brand attributes

Brave   |   Proud   |   Skilful   |   Passionate 

Missing the sunsets seen from college