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By talking about the relationship what the fishermen share with the sea, fishes and the environment. They spend most of the time in the water and it's considered to be their mother. Fishermen form an important community in Kochi but remain neglected and marginalised in spite of the higher
socio-economic progress the state has made.
Brand portrayal
Akhand Malayalam condensed - Malayalam script
Akhand - Latin script
Akhand is the typeface which is been used. Same typeface family is used for the logotype in both
Latin and Malayalam script. The typeface is simple, narrow and virtually monolinear sans serif.
Logo and Logotype
If both Malayalam and Latin logotypes are used
If only Malayalam logotype is used
If only Latin logotype is used
Colour palette
C - 2
​
M - 14
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Y - 99
​
K - 0
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​
R - 251
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G - 211
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B - 10
C - 75
​
M - 68
​
Y - 67
​
K - 90
​
​
R - 0
​
G - 0
​
B - 0
C - 0
​
M - 0
​
Y - 0
​
K - 0
​
​
R - 255
​
G - 255
​
B - 255
Few applications
Business card
Flag for the boat
Letterhead
All applications
Brand creation for a fishermen community in Kochi. Fishing has become a major means of survival as well as a business venture. For some communities, fishing provides not only a source of food and work
but also a community and cultural identity.
Kerala is the fourth leading fish producing states and it majorly contributes to the food security of India.
The fishing community is a distinctive group of people geographically located in the coastal
areas and have their own way of life and distinctive culture.
"Kadalinte Makkal" which means children of the sea in Malayalam.
A few logo explorations
Giving the brand a name
Final logo
Logotype
Brand attributes
Brave | Proud | Skilful | Passionate
Missing the sunsets seen from college
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