To create a system of specialised shows purely for this theatre space and to create merchandise.
This was done as part of my graduation project.
Blindfolded is an idea for a specialised show that will be created in Casino Cinemas were people directly come to the theatre without knowing what movie they are going to watch.
For this idea, a set of eleven shows/themes were decided. Once a week each of these shows will be screened at a particular time, people will get to know what the show’s theme is based on during that particular week of schedule.
They just buy tickets for that show and come without knowing what movie is getting screened. It creates a sense of curiosity, a lot of thinking and guessing of movies, surprise, shock element and a lot of other emotions too.
This idea also helps in bringing old movies back to the theatre and screening it for a new set of audiences. I designed a series of posters for all the planned shows/themes.
Few digitised symbols for the poster
Postcards: A series of postcards were made with the illustrations representing the lifestyle that is seen around the surrounding area of Casino Cinemas. These are one of the few elements that have contributed to the fame of the cinema hall in their own ways.
Collectable cards: A series of collectable cards were made with the illustrations representing the iconic faces of the Tamil cinema industry who came into the art form during the beginning days of the theatre.
On the Indian streets, people are eager to photograph things, in Chennai the heritage sites are also being photographed and I feel that those buildings are just tolerating them. One among them is the casino cinemas. Maybe they get a lot of photographers, but what else can be done to preserve them?
By doing what will it bring to life a bygone era and make the space more welcoming to
the newer and older generation?
The initial spark to this project
Constant warmth from my friend who is a yoga instructor